The Lenny Peters Cup Delivers International Competition and Major Economic Impact to High Point

April 18th, 2026

High Point, NC — April 18, 2026 — Bethany Medical sponsored the 2026 Lenny Peters Cup for the fourth consecutive year, delivering an elite international rowing competition while generating significant economic impact for the Triad region at Oak Hollow Festival Park, High Point, NC. The regatta produced nearly $2 million in economic activity and more than 2,800 hotel rooms booked across High Point and surrounding communities, according to the Visit High Point organization.

Bethany Medical supports the regatta’s broader mission of promoting health, discipline, and youth development through sport. Rowing, in particular, was highlighted as a model of structure, endurance, and healthy lifestyle habits for young athletes.

The event is one of the only regattas in North America where U.S. rowers compete directly against World and Olympic-caliber athletes. This year’s competition welcomed athletes from nine countries, reinforcing its global reach and continued growth as a premier international rowing event.

Additionally, more than 1,000 rowers competed in the North Carolina Rowing Championships, spanning youth, collegiate, and adult divisions. The regatta featured 526 boats from 36 clubs and 7 nations, marking the largest rowing event ever held in North Carolina.

Team USA opened the competition with a strong performance, winning all four single sculls matchups. Grace Joyce, Sam Melvin, and Isa Darvin secured early victories, while Cedar Cunningham added another point with a win over World Team competitor Sholto Carnegie.

The World Team responded in the Men’s Double, where Martin Mačković and Nikolaj Pimenov defeated Americans Jacob Plihal and Caleb Nollenberger. Team USA answered in the Women’s Double, with Sophia Vitas and Evan Park earning a decisive victory over Canada’s Avalon Wasteneys and Katie Clark.

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Bethany Medical, The Lenny Peters Foundation and Peters Development proudly sponsor the annual Run the Runaway

March 25th, 2026

High Point, NC — For the third year in a row, Bethany Medical, The Lenny Peters Foundation, and Peters Development proudly sponsor the annual Run the Runaway at Piedmont Triad International Airport (PTI) on March 28, 2026. The event benefits local organizations creating a lasting impact in the community, including Second Harvest Food Bank of Northwest NC, Greensboro Urban Ministry, and Open Door Ministries of High Point.

Since 1987, Bethany Medical, founded by Dr. Lenny Peters, has been a pillar of health, care, and community support in the Triad. The practice has grown to 16 locations, open seven days a week, welcoming walk-ins for both primary and urgent care, ensuring that high-quality, compassionate medical care is accessible to all. Beyond healthcare, Bethany Medical embodies Dr. Peters’ generosity, actively supporting initiatives that fight hunger, empower youth, and strengthen the local community. Through the Lenny Peters Foundation, his impact extends globally, providing homes, education, and life skills to children in need across India, South Africa, and Colombia. Together, Bethany Medical and Dr. Peters’ philanthropic efforts reflect a lifetime dedicated to improving lives and building stronger, healthier communities.

Elise Peters-Carey, President of Bethany Medical, said, “My father’s vision has always been about more than medicine—it’s about touching lives. Bethany Medical allows us to give back every day, whether through compassionate care, community programs, or events like Run the Runaway. Supporting our neighbors and investing in the future of our community is at the heart of everything we do.”

Run the Runaway brings together participants from across the region for a unique experience promoting wellness, advancing food security, restoring dignity, and giving back. Bethany Medical and its partners see the event as an extension of their mission: to care for people, strengthen communities, and create positive change.

About Bethany Medical

Bethany Medical is a multi-specialty medical practice serving the Piedmont Triad since 1987. Open seven days a week with walk-in appointments welcome, Bethany Medical provides primary care, urgent care and specialty services across 16 locations, committed to compassionate, respectful care that improves the health and well-being of the community.

Bethany Medical media relations
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